The GP Story

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

Winston Churchill

What's Executive Coaching?

Not unlike sport coaches, executive coaches help their clients build the skill set to have an amazing career and lead exciting business ventures. By providing constructive and direct feedback, coaches train their clients to use their awareness to solve organizational issues. These include working with difficult teammates, winning over prospective customers, staying engaged and motivated at work, and feeling a sense of purpose at the office, to name just a few.

In business, having a mentor is crucial. However, executive coaches leverage their own leadership backgrounds to go beyond mentoring. Coaches become a partner to their clients and hold them accountable for their actions and their future. They offer the necessary feedback, support, and practical advice to break down a client’s personal barriers to success.

The Goodfriend Approach

Goodfriend Partners is an executive coaching and consulting firm. We help our clients enhance their performance and effectiveness through our process, specific to their situation. Our goal is to help our clients become more self-aware, confident, and impactful through our work together.

Our success is our clients’ success and the great referrals we receive from those we have served.

Amy Goodfriend

Founder and Principal Partner

Amy has over two decades of experience helping individuals and organizations to grow their bottom line while also improving performance and satisfaction. Amy’s extensive corporate experience allows her to tailor her coaching to senior executives and to those ascending in their careers.

Prior to forming Goodfriend Partners, Amy was a General Partner in the Equities Division of Goldman Sachs. In addition, Amy was the COO of Goldman Sachs’s first Global Diversity Task Force. Amy was the first female partner in the Equities Division and one of only fourteen women partners when the firm went public. She earned her BA from Hamilton College and her MBA from Cornell University, and has also obtained the Non-Profit Leadership Certificate from Harvard Business School as well as her Coaching Certificate from New York University.

Amy currently serves on the boards of American Corporate Partners and Hamilton College, as well as on the advisory boards of the Matt Brewing Company, New Mountain Capital Funds III and IV, and the Barnard College Athena Center for Leadership Studies.

GP Solutions

Leadership is not about titles, positions, or flow charts. It is about one life influencing another.

John C. Maxwell
The cookie-cutter approach to success simply doesn’t work. Every team and every individual defines success through a unique lens. Our job is to understand that lens – its personaltity, its concerns, and its goals – in order to help our clients achieve a made-to-order success.

Every coaching session is personally valuable and our past clients tell us that we do a great job. That being said, here are just a handful of our solutions that often resonate with clients…

Team Coaching

For Turning a Group Into a Synchronized Team

  • Building Dynamic Relationships
  • Improving Team Efficiency
  • Establishing Proactive Communication
  • Creating Constructive Feedback Loops
  • Assessing Team Culture Using the “Hogan Forecast Leadership Series”

Executive Guidance

For Improving An Executive’s Leadership

  • Personalized Leadership Development
  • Management Assessment and Consulting
  • Improving Mental and Emotional Clarity
  • Transition Easing For Newly Promoted Execs
  • Providing 360 Degree Performance Reviews
  • Individual “Hogan Leadership Assessments”

Business Insights

For Escalating a Business Into a New Tier

  • Strategy Consulting
  • Improving Diversity Leadership
  • Innovation Assistance and Design
  • Creating Constructive Feedback Loops
  • Relevant Guest Lectures

GP Testimonials

Life can only be understood backwards; but it must be lived forwards.

Søren Kierkegaard

Sheryl Sandberg

from Lean In
Amy Goodfriend was chosen to lead Goldman Sachs’s US Equity Derivatives group (and later became the first female partner in its Equities Division). It was a seismic event that caused four senior men to quit the group. Amy faced a lot of skepticism and criticism… [but] Amy was a great boss, and over the next few years, the derivatives group was transformed under her leadership.

Michael Behringer

CEO Liaison International
Amy is an exceptionally effective, talented executive coach. Her no-nonsense, straight forward, practical approach was very effective in mentoring one of our key senior executives. We saw demonstrable results and improved performance in a very short period of time.

Sharon Meers

Head of Sales & Business Development, X.commerce, a division of eBay
Amy Goodfriend is the best coach I’ve ever known. When you are in the thick of a client problem, striving to build a great team or figure out how to negotiate the next step in your career, Amy has tremendous ability to help you see things clearly and gives you courage to act. I am one of a long list of Goldman employees, both men and women, who owe much of their career success to Amy. Amy is especially talented as an advisor for women – she’s mentored tens of women who became Managing Directors at major Wall Street firms.

Beyond work, Amy’s example as an extraordinary leader who was also a deeply engaged parent gave me faith that I could aspire to do the same. Amy is extremely direct—you will never misunderstand what she says—and she cares deeply. A powerful and rare combination.

Jennifer L. Goldstone

Chief Operating Officer, Birthright Israel Foundation
When I landed the job of COO for a large operating foundation, after running a small non-profit, I knew I would have to scale my skills and learn how to be a leader of this national organization. No longer would the deep connections I had built in my small organizational family suffice, so I went to a trusted advisor and retired Goldman Sachs partner for his thoughts on my situation. He had one answer, Amy Goodfriend. Amy has taken my instincts and helped me transform them into guiding principles. She took my rougher edges and helped me develop tools to smooth the corners all the while engaging me with humor, kindness and no excuses coaching. She has helped me transition through one of the biggest professional challenges of my career. I am deeply grateful for these past six months; they will pay dividends for a lifetime.

Current Executive Coaching Client

I have been working with Amy Goodfriend as an executive coach for the last six months. Amy has helped me grow and learn more about myself than I ever imagined possible. She has helped change my perception of myself, my team, and my career. She is enthusiastic, goal oriented, and makes day to day challenges fun. If you want the best, I highly recommend Amy Goodfriend.


A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go, but ought to be.

Rosalynn Carter


The Greenwich Armory
230 Mason St
Greenwich, CT 06830